Believe

A little optimism for your head. 💙⚽️🐟

Our Ted Lasso–inspired hat collection takes a few of our favourite little reminders from the series and turns them into something you can wear — BELIEVE, Be a Goldfish, Barbecue Sauce and a little Richmond spirit.

Because sometimes you just need to believe, forget the bad stuff, and keep swimming. ✨

Made from 100% chino cotton, these pastel baseball hats have a soft, unstructured, low-profile fit that feels perfectly lived-in from day one.

• 100% chino cotton
• Soft, unstructured crown
• 6-panel, low-profile design
• Pre-curved peak
• Stitched eyelets
• Self-fabric strap with tri-glide buckle
• Sponge-clean only
• Blank product sourced from China

Each hat is made especially for you when you order. Making products on demand rather than in bulk helps reduce overproduction — so it may take us a little longer to get it to you, but it means we’re making only what’s wanted. 💙